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Multiple locations

Sportsbook CRM Manager

About the role

We are seeking a strategic Sportsbook CRM Manager to lead our team at Six Values. Reporting to the Head of CRM, you will be responsible for driving engagement specifically within the sports betting vertical. The ideal candidate understands the unique pulse of the sports calendar and can leverage real-time data to increase customer lifetime value..

Location: The role is open to candidates based in Bulgaria, Poland, Georgia, Cyprus and Malta with the ability to go to the office.

What You’ll Do

As a Sportsbook CRM Manager you will lead the CRM team to develop and execute data-driven, multi-channel campaigns, optimize customer journeys, drive engagement and retention, and collaborate with stakeholders to align CRM strategies with business goals


Key Responsibilities:

Strategic Development and Execution:

  • Implement a comprehensive CRM strategy to increase customer engagement, loyalty, and lifetime value.

  • Align CRM initiatives with overall business objectives and marketing strategies.

Team Leadership:

  • Lead and manage the CRM team, providing guidance, support, and professional development.

  • Foster a collaborative and results-driven team environment.

Campaign Management:

  • Develop and maintain a comprehensive promotional calendar to coordinate all CRM activities.

  • Oversee the planning, execution, and optimization of multi-channel CRM campaigns (email, SMS, push notifications, etc.).

  • Ensure campaigns are data-driven, personalized, and aligned with customer segments.

  • Conduct thorough quality assurance and a/b testing processes to ensure the accuracy and effectiveness of CRM campaigns.

Customer Insights and Analytics:

  • Analyze customer data to gain insights into behavior, preferences, and trends.

  • Use these insights to refine CRM strategies and improve campaign effectiveness.

  • Report on CRM performance, providing actionable recommendations to senior management.

Customer Journey and Experience:

  • Develop and maintain detailed customer journey maps to enhance the overall customer experience.

  • Implement automated workflows and create engagement cycles for different player segments to drive continuous engagement and retention and reduce churn rate.

  • Identify and optimize key touch points throughout the customer lifecycle.

Stakeholder Collaboration:

  • Collaborate with cross-functional teams including marketing, product development, and customer service to ensure a cohesive customer experience.

  • Maintain open and effective communication with senior management and other stakeholders to ensure CRM efforts, strategies, performance, and insights are aligned with company goals.

Operational Flexibility:

  • Demonstrate flexibility with working hours to support business needs, including occasional weekend coverage during peak periods, major campaigns, or critical initiatives.

  • Be available for urgent matters that may arise outside of standard business hours.


Who You Are

You are a data-driven CRM professional with strong leadership experience, capable of developing and executing multi-channel campaigns, analyzing customer insights, optimizing journeys, and collaborating with stakeholders to drive engagement, retention, and business growth.


What We Are Looking For

Education:

  • Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.

Experience:

  • Minimum of 3-5 years of experience in a CRM role, with at least 2 years in a managerial position, preferably within the iGaming industry.

  • Proven track record of developing and executing successful CRM strategies.

Technical Skills:

  • Strong analytical skills with the ability to interpret data and generate actionable insights.

  • Experience with email marketing platforms and marketing automation tools(Optimove Preferred).

Soft Skills:

  • Excellent leadership and team management skills.

  • Strong communication and interpersonal skills.

  • Strategic thinking and problem-solving abilities.

  • Ability to work independently and collaboratively in a fast-paced environment.

  • Comfortable with changes in priorities and plans.

  • English working environment.


Why Join

  • Take ownership of a key vertical with real commercial impact

  • Influence both product direction and revenue performance

  • Work in a fast-moving, scale-up environment

  • Partner with experienced teams across multiple business functions

Locations
Bulgaria, Malta, Poland, Cyprus
Multiple locations

Sportsbook CRM Manager

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